How Do You Know Your Personal Brand is Working?


When I tell people I coach individuals to create a competitive edge by honing their personal brand and refining their first impression, I usually get one of two responses:

  • “What you wear doesn’t really matter; everyone dresses business casual these days.”
  • “I know so many people who need your help, but I don’t need any help because I look fine.”

My response to this is: how do you know?  How do you know what you wear doesn’t matter — if your personal brand is working for you or against you?

I have been studying highly successful individuals since the early 1990’s.  They all have three things in common:

  1. They take 100% responsibility for their actions and life.
  2. They create duplicable systems.
  3. They are always fine tuning and honing these systems to make them better and better.  The Japanese call this Kaizen – continuous improvement.

Tyra Banks said, “I’m competing with myself.  I always try to push past my borders.”

Vadim Kotelnikov (inventor, innovator, author, and entrepreneur) said, “Average ones compete with others.  Great ones compete with themselves.”

Do you know if your personal brand and first impression supports or hinders you and your goals?  The best way to find out is to test them.

First let’s look at your current results: are your ideas being implemented on a regular basis, are you getting all the promotions you have expected, are you consistently the top salesperson, and do you have more clients than you are able to serve?  If you answered yes to any of these questions then you’re probably very close to being right on for your first impression.  If not, then you have some refining and honing to do.

To start your test you need to establish a base line.  Throughout your day be aware of how people react and treat you: your clients, customers, superiors, colleagues, sales people, and people on the street.  Anyone and everyone you meet.  Are they reacting and treating you the way you expect?  If not, how are they treating you?

Then go to my website and study the five steps (remember the last step is testing).  I have a ton of information in my website.  You can also hire me to help you.  Keep honing and refining until you get the reaction you want on a consistent basis.

Never stop testing.  You want to make sure the reaction to your personal brand and first impression is always exactly what you want.

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