What are you doing to create your competitive edge in today’s hyper-competitive world?

My name is Joy Kent and I welcome you to ImageWithJoy.com, where, as the name implies, we’re all about creating your perfect personal image.


                                 “Dress shabbily and they remember the dress;

                                 Dress impeccably and they remember the woman.”  

                                                                ~ Coco Channel

Channel recognized the importance of having an impeccable personal image when establishing your personal brand -- an important tool towards creating your competitive edge.

We’ve all seen them…the one or two people in every room who dress impeccably, who exude confidence, and who leave a lasting impression.  Their seamless personal image and self-assurance draws people to them and lends gravity to what they say.

When you walk into a room, do people see a confident person?  One who embraces their beauty; their credibility; their power? Do you know what your personal image reflects? Do people get your personal brand?  It takes more than just wishful thinking and bravado to get to that place, to be that person.  It takes a deeper understanding of both your internal and external selves, and the world in which you move. Understanding the importance of aligning these elements will maximize your impact and intensify your effectiveness.

You can create ‘Your Perfect Personal Image and Personal Brand’ by following these five steps:

  1. Understand your internal, authentic self and what you bring to the world.
  2. Understand your external self -- your body configuration and coloring -- and how to incorporate this knowledge into creating your perfect personal image.
  3. Understand the world in which you move, and how aligning your personal brand with your profession, industry, company and clientele establishes your credibility.
  4. Use this understanding as a filter through which all style decisions are made.  This will guide you to make the best style choices for your internal self, your external self, and the world in which you move.
  5. Test your results regularly and self-correct when needed to insure your personal image and personal brand create that lasting impression.